I asked this question a week ago and got no help.I guess we missed this topic when it came up earlier this year.I have found some info go to www.lakemichiganangler.com on their home page is a column click on tips and techniques & you will find dodgers.As far as which end to rig I would say that the swivel goes to your lure so you can change up lures without retying. Both ends of the dodger are shaped the same. good luck & check out the site lots of info.
Wayne,
The following is link to LJ dodger technical info that should answere most of your questions. http://www.luhrjensen.com/techreports/13DodgersFlashers.pdf
Gus
The end with the snap swivel is where you tie your flie or lure on too.. or smelt.. depending.. You can run short leaders.. 10-12 inch or longer leaders.. 18-24 inchs.. depending on your trolling speed and your desired bait.. There are lots of ways to rig them.. I like them with a Pauls Bait Rig and a dead smelt.. works great..
Jay