A real open niche here in the local hockey scene is to forget being an adviser and maybe just open a 'youth sports public relations firm.' You know, the people who push the kids on to teams that have the kids of former NHL players so they can get looks, contact the local hockey press to talk-up a slightly better than average player, make them available for every tournament, get photos of the kid on every website and for every program, get inside the heads of the local junior scouts and teams by telling them the kid wants to play for all of them. . . oh, that's what advisers do. Nevermind.