Take a look at BA. Disorganized for the past decade, can't get a schedule together, never post a roster at a tournament, never post names on their website of who is on which team, can't figure out who is supposed to be where and by when...yet their Jr. players move along nicely.
If its not on social media, it didn't really happen. If your team or organization does not promote every game with some sort of tweet or post your kid will be forgotten. Top of Mind Awareness (TOMA) is necessary in today's hockey market.