Reels... I've had great luck with Okuma Magda Pros. I use them here in NH and on the great lakes as my heavy downrigger reels. There's a size for every application. They are well made for the cost.
Rods... Eagle Claw Starfire are almost all I troll with. The Eagle Claw line covers pretty much every size needed. I have rods for specific uses for everything from 4 pound (Winni) to 30 pound (Lake O) downrigger lines to 1 color leadcore (Winni) to 600 foot copper line setups (Lake O). Just match the rod to the line size and target fish... you can't go wrong with the "yellow" rods.