The US is definitley league leader in hype. It is astounding how much is out there and how willing everyone is to brag. Hard for kids to understand as they have grown up with it. What is funny is how kids move on to the next platform the second parents get too involved. Facebook, Twitter and Instagram area all more parents that kids. Kids use Snap. It drives parents crazy because they want people to pay attention to their kid. Dont seem to care if they are setting them up for failure, they just want the instant gratification.