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No they typically don't start in the ushl.
Your first mistake was paying for a subscription to NZ. Those bozos wouldn’t know a hockey player if he gave them a pair of Arabian goggles.
So this shouldn't be all that hard to figure out. They are creating a product that they want to sell. In order to sell it they need people who want to buy it. It would be bad for business to insult your paying customers that their kid wasn't any good. Glad i was able to help now carry on with your day.