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Youth Hockey
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Re: Lovell group purchased Jr. Rangers program

In the old days if a program was purchased the new owners - assuming they were hockey guys - would enlist one parent / coach to lead the flagship team for visibility and credibility. Usually it was an ex-NHL'er and his kid and a couple of the kid's ringer buddies. They would walk all over local competition and then do a couple of the bigger, national type tournaments and that got the talk going locally and parents followed.

The BA approach is a bit different. Build a respected program though developing players, attract the older kids and land them some sweet D-I / junior hockey deals and the parents and younger kids will follow based on development and results without regard to who is actually sitting on the bench every week.

More than one way to skin a cat I guess.